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Two weeks ago, I warned that Apple has a limited window to decide on what to do about WWDC this year. Apple still has some time in which to see whether some kind of breakthrough takes place. Some expect the virus to peak in June, so running a later show may make sense – though there are no guarantees.
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It could consider running a larger event in September around the iPhone launch, or simply running WWDC 2020 in late July, or early August. And if the virus does recede in summer, I imagine Apple may be thinking about other options. The approach does lack the human connection with engineers that means so much, but Apple will absolutely want to protect its key staff. It already does most of those things at WWDC. WWDC 2020: The virtual showĪpple listens to advice and this is why I’m convinced it has already decided to delay the live event part of WWDC. I imagine it may consider streaming some form of event keynote, perhaps something like a State of the Union address and selected developer sessions, while also delivering access to more closed sessions online under extraordinarily strict non-disclosure agreements. It is clear we are battling a pandemic and while there is some hope the virus will be easier to fight (and the effects less critical), if we can make it into summer, most governments accept that containment has failed.
Apple wwdc 2020 software#
Hardware and software designers, developers, engineers – these people are essential.Īpple will not want to put any of these people at any additional risk. This stuff doesn’t come easy. Creating great solutions is precisely what those 6,000 people the company invites to its developer’s conference do. The success of its hardware is based on that human-focused usability this is also why it has taken a huge chunk of market share in enterprise IT across the last few years. Its user interfaces are built around its acclaimed Human Interface Guidelines. While the economic consequences are important, the human consequences are profound. The economic consequences of this activity are being felt across almost every industry – airlines, the hospitality industry, even a relatively digital firm like Google is taking a hit as ad sales in some sectors (tourism, for example) slump. This is also why Mobile World Congress, Adobe Summit, Facebook F8, Games Developers Conference, Nvidia GTC, the Geneva Motor Show, and a range of sporting events (including England’s Six Nation’s rugby game) have been cancelled or delayed. That’s how this particular infection works.